Our research has shown that many customers come back and forth over a period of days if not weeks looking to purchase a piece of wall art. There could be many factors for this:
- They are waiting to get paid.
- They have chosen an image but actually want to buy several and have just not found an image that compliment what they have already in their cart. With the increased catalogue we are seeing many more orders with multiple purchases and this backs up this theory further.
- They go on holiday.
- They forget about the purchase and then a few days later think, oh yes I must go back and get that picture.
- They might get sick and then come back to it.
- There are probably another 100 different types of reason
If a customer has added an image to their cart and finally come back to pay for the item the price is locked at the point of them adding it to the cart, so any changes to price that you may make after this point will not affect this transaction. This is something you should take careful consideration over if you are changing prices on a regular basis.
If for any reason you decide to delete an image before a customer finally pays for the product we will do the following:
- Inform the customer that the image is no longer available. We will know this because the hi-resolution file will not exist on our server any more. We will be alerted to this problem, within our admin area, we have alerts for this kind of eventuality.
- Inform the photographer that we had an order for the image and ask them if they would like to sell it or not.
- At this point if the photographer wishes to continue with the transaction we will inform the customer and ask the photographer to email us the hi-res file so that we can proceed with the transaction. If however the photographer no longer wishes to sell the image for whatever reason we will explain this to the customer and arrange for an alternative image or a refund.